Believe in the Chicken Dream

The project is an ads campaign for Ben & Jerry's brand. The brief is to create a campaign that will be beneficial commercially and socially. In this case I chose to tie the brand with one of the issue that they concern with: the use of cage-free eggs. As gory and horrific scare-tactic ads would not be appropriate for the brand, I tried a more light-hearted and humorous approach by creating a story about the rebellious chickens who wanted to escape from their 'prison' farm. Inspired by 'Animal Farm', I created a series of illustration that depicts chickens who are trapped in this caged farm and dream about living free. The ads placed Ben & Jerry's as a champion and supporter for the 'Chicken Dream', a parody of the idealistic American Dream.

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