Melbourne Fringe Festival 2015
A personal project where I reimagine and redesign the branding of Melbourne Fringe Festival 2015. To attract a wider range of audience, the promotional material should captures the vibrancy of the festival and its programming. The ‘Alice in Wonderland‘ concept is chosen because the theme of this fairy tale is highly relevant and fits the image of the festival. It also helps that this infamous tale is very ubiquitous and well-liked, thus the association will also make the brand of the festival more memorable.